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• Wednesday, 1 April 2026

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5. The Bottaro world tells its story in a new way: products, technical data and 3D visuals in a fully renewed website

The Bottaro world tells its story in a new way: products, technical data and 3D visuals in a fully renewed website

A platform designed to provide faster, easier access to products, technical data and industry content.

We are pleased to announce the launch of the new Bottaro website: a fully redesigned platform created to offer a smoother, clearer and more functional digital experience tailored to the daily needs of customers, partners and industry professionals.

The project is driven by a clear objective: to make access to information more immediate and structured, while enhancing the technical complexity of the products and processes that define the Bottaro world.

The result is a digital space designed not only to present, but to concretely support the work of those operating in recycling, hot-dip galvanizing, construction and industry.

Products and content: more detail, greater clarity

Category and product pages have been completely redesigned to offer a more comprehensive and structured reading experience.

Each product is now presented by highlighting all the elements that define its performance: from raw material selection to production processes, from technical and mechanical properties to applications, packaging and logistics.

This approach allows existing users to quickly access relevant data, while helping new users clearly understand features, performance and value.

3D visuals: a more direct way to explore the product

Among the main new features of the website is the introduction of 3D product visuals.

A tool designed to provide a more immediate and concrete understanding of the wire’s characteristics and its packaging, allowing the product to be viewed in a more detailed and realistic way.

3D models complement technical and descriptive content, making information clearer and facilitating product evaluation, including its applications.

A visual support that does not replace technical data, but enhances it, improving the consultation experience and making access to information more intuitive.

Technical tables: clearer and more immediate

Special attention has been given to reorganizing technical tables.

Data is now presented in a clearer and more accessible way to enable fast and targeted consultation: a concrete support for those making operational decisions and needing precise information without unnecessary complexity.

More intuitive and accessible navigation

The user interface has been redesigned to significantly improve the browsing experience.

Access to product categories is now faster and more immediate, thanks to a clearer structure and a logic designed to guide users efficiently.

About us: identity and values presented with greater clarity

The “About us” section has also been completely revised.

Content has been reorganized to clearly communicate Bottaro’s identity, company journey and core values: raw material quality, supply chain control, process focus and international vision.

An update that makes the foundations of the company’s daily work more accessible.

About us

A more immersive experience

The new website introduces advanced visual elements, including 3D animations of products, designed to offer a more immediate understanding of features and applications.

A tool that enhances consultation while maintaining focus on practical value.

Sustainability: a section dedicated to a concrete commitment

Among the main new features is a section entirely dedicated to sustainability.

A space designed to transparently present Bottaro’s journey in this direction: from production processes to raw material selection and actions taken to reduce environmental impact.

The sustainability report will also be published here, sharing data, results and future commitments clearly and transparently.

Sustainability and governance

Performance, security and data quality

Behind the new platform lies extensive technical work.

Code, performance and metadata optimization ensure faster navigation, improved indexing and a higher level of security.

Data is now more precisely structured, making the site more effective and technologically robust.

Bottaro Academy and Video Channel: content to explore further

The new website also enhances training and technical content.

The Bottaro Academy section gathers materials designed to share expertise, process knowledge and practical applications.

The Video Channel complements this with videos and interviews that provide direct insight into real operational contexts.

Two complementary areas designed to offer not only information, but practical tools.

A tool to support daily work

The new Bottaro website has been designed as an operational tool: a space where technical information, content and company vision come together.

A digital evolution that reflects Bottaro’s approach: delivering reliable products and providing concrete tools to work better.

A digital extension of the Bottaro way of working

The new website is not just a graphic update, but an evolution in how Bottaro communicates and shares its expertise.

Clearer information, accessible technical data and advanced visual tools reflect a precise approach based on transparency and process control.

In this sense, the website becomes an integral part of the Bottaro system: a tool that supports customers in choosing, evaluating and using products.