Alberto Bottaro at the Roadshow by Cairo Communication

A bridge between business and communication.

In a context of growing interaction between the business fabric and the communication sector, the presence of Alberto Bottaro, President of Bottaro company, at the “Added Value” roadshow organized by Cairo Editore, represents a significant moment of dialogue and confrontation. The event, held at Palazzo Mezzanotte, saw the participation of a select group of entrepreneurs, among whom Bottaro stood out.

“I wish to express my sincerest thanks to Urbano Cairo for the invitation to this important meeting,” declared Alberto Bottaro. “Participating in the ‘Added Value’ roadshow was an honor and an opportunity to share and learn new visions in the field of entrepreneurship and communication. The collaboration with the Cairo Group, which began in 2021 with the launch of our first television spot ‘The Invisible Thread 1’, marked a fundamental step for our company in the world of television advertising.”

Indeed, the partnership between Bottaro and the Cairo Group has deep roots, extending beyond television advertising to the editorial sphere, with publications in the “Corriere della Sera”, and to sports, through the sponsorship of Torino Football Club. This synergy has allowed Bottaro to consolidate its image and reach an ever-wider audience, thanks also to the promotion of the spots “The Invisible Wire 2″ and ” Dreams Wire” in the last months of 2023 and the beginning of 2024.

“In these years of collaboration, the Cairo Group has proven to be an excellent partner, supporting us in our growth path and affirmation in the Italian entrepreneurial landscape,” Bottaro added. “Participation in the ‘Added Value’ roadshow is a further piece of this fruitful relationship, which we hope can continue and develop further in the future.”

Bottaro’s presence at this event not only strengthens the bond with Cairo Editore but also highlights the importance of communication and visibility for companies that, like Bottaro, focus on innovation and quality as the pillars of their success.