Behind Bottaro’s Strategy: The Value of Industrial Marketing

The latest blog article highlights a strategic department often underestimated in the industrial world: marketing.

In a highly technical sector like iron wire, Bottaro has chosen to invest in advanced marketing—fully aligned with the company’s vision and capable of creating value, from brand positioning to internal communication and the ESG journey.

The marketing team, led directly by the company’s President, works in close synergy with all departments and stands out for its analytical, creative, and multichannel approach. In 2024 alone, it produced dozens of contents in six languages, took part in global trade fairs, and launched high-impact campaigns.

Read the full article and discover how Bottaro is transforming industrial communication into a concrete driver of growth.