A comic that brings people together: Bottaro and Rino Tullis tell the story of sustainability

Read the full story in our blog post.

Born from the collaboration between Bottaro and Rino Tullis, this editorial project brings sustainability into the language of comics. The protagonists WireBo and Tully are designed to engage young people and professionals with themes such as the circular economy, safety, and industrial efficiency. The official debut took place at Ecomondo 2025, confirming our commitment to combining technical content and outreach in an accessible way.

Behind the pages lies a collective effort: from Paola Tullis’ idea to execution by a dedicated creative team, culminating in the decision to make the comic a tool for education and dialogue across the entire supply chain. A “thread that unites” capable of telling the story of Made in Italy innovation with responsibility.

Want to discover the characters, behind-the-scenes details, and preview images? Read the blog article.